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101 Tips to Help You Master 20 Types of Marketing Content
Mastering one type of marketing content is a bitch. Mastering 20? Hmm. Words escape me (and I don’t believe that’s ever happened). Okay, I suppose I’m not proposing your marketing content must include...
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The 15 Big Benefits of Content Marketing (Reserved for the Best)
The benefits of content marketing can be enormous. However, all too often, new entrants make the mistake of considering content marketing some form of free advertising. Then they discover the error of...
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How to Write Powerful Headlines for Your Online Content [Infographic]
David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.” He wrote that in 1983 and was referring to print advertising. Ogilvy loosely...
View ArticleWhen is Medium Quality Content Just Right? [Content Jam Episode 37]
This episode’s funny. Or at least Barry and Andy laughed a lot while recording it. In this edition of our podcast, we challenge the idea that every piece of content has to be off-the-charts...
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Personalization in Digital Marketing: The Essential FAQ
“Customers expect brands to know what they’re interested in, what they need now, and even what they might need in the future.” ~ Wilson Raj, SAS Why pursue personalization? In his 1991 book,...
View ArticleHow Do You Develop Your Voice as a Writer? [Content Jam Episode 38]
The topic was writing, so Barry couldn’t stop blabbing. Andy kept coming at him with questions about developing a writing voice. Barry took the bait (and ate it up). It’s a fun convo writers new and...
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How to Improve Your Reach with Paid Media
Is your content seen by the audience you covet? An insane amount of content is published on the web each day. Few companies achieve the reach they seek with the standard one-two punch of organic...
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Good Content, Bad Content and Content that Can Go Both Ways
Only 9% rate their content marketing strategy as excellent, so says last year’s The State of Content Marketing report by SEMRush. That sucks. As much as 91% are burning time and money or putting a...
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21 Inexpensive and Smart Digital Marketing Ideas for 2021
Let’s jump right into some of the reasons digital marketing is such a force: You can measure nearly every tactic you try in one way or another. Essentially, you know what is and isn’t working. There’s...
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B2B Sales Enablement Best Practices
HOW TO ACHIEVE HIGHER QUOTA ATTAINMENT AND WIN RATES WITH SALES ENABLEMENT BEST PRACTICES “Salespeople can’t go it alone anymore in the digital era. Sales enablement is essential if the purchase cycle...
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BOFU Content Could Be Your Secret Marketing Weapon
This is a guest post by Eleni Hagen. Until relatively recently, many marketers were content to live and die by the sales funnel. To review, the basic outline for said funnel looks something like this:...
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